World Perspectives

CBAMing Meat; Ukraine Grain on the Brink

CBAMing Meat The EU is scheduled to soon publish a revised animal welfare directive that could impact suppliers in other countries. Much the way Brussels fussing over phone charging cords forced a USB-C standard globally, the impending animal welfare standards may have less to do with science than human whim. This is because much of the pressure for new standards is coming from layman claiming a moral imperative. Green Member of Parliament Tilly Metz is even suggesting that there be a Minister for Animal Welfare to ensure it receives priority.  Meanwhile, Europe’s livestock producers are demanding fair competition, meaning imported meat must be raised in the same manner. This means a border measure such as the Carbon Board Adju...

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feed-grains soy-oilseeds wheat

European Market Analysis

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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