CETA Implications Canada and the EU completed a trade agreement, the Comprehensive Economic and Trade Agreement (CETA), with both impacts on their bilateral commerce and implications for the U.S. and Mexico. The four-year long negotiation ended up splitting the difference between Canada's demand for 60,000 MT of access for its beef and Brussels' red line of 40,000 MT. Canadian pork also wins. European farm groups are disappointed that their access to the Canadian cheese market was less than hoped for, while Ottawa is trying to placate its less efficient dairy industry by offering compensation. Otherwise, the deal keeps tariff protection in place for 7.2 percent of Canada's agricultural products and 6.5 percent of Europe's farm goods. A...
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...
Key Takeaways: With the fall calf run now upon us, producers are finally getting a glimpse of what their realized profits will be for 2026. Some producers may have already obtained a strong estimate of 2026 revenues, especially if calves were forward sold in, for example, the mid-summer...
As fall begins, wild migratory birds are starting their seasonal migration. That has the industry and government officials worried about the potential spread, again, of highly pathogenic avian influenza (HPAI). Some members of Congress have called for the United States to be prepared for a pote...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.