Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Takeaways: Wheat markets are supported by U.S. weather risk, though EU fundamentals remain bearish on strong supply, weak demand, and currency pressure. Upside is limited, with global strength unlikely to drive sustained EU gains. Maize markets are firming on Brazil weather risk and tighte...
WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...
For much of the period since the U.S.–Iran war started, commodity markets have been buoyed by macroeconomic “risk on” buying fueled by the geopolitical risk and crude oil’s rally. Recently, the impact of this risk and crude oil on the ag markets has faded, leaving crop f...