World Perspectives

Change the Campaign

There has to be a market for biotech or else there will be no premium for non-biotech/organic. The opportunity missed by conventional agriculture continues to be the soft underbelly of the organic approach, which lacked a scientific basis and thus had to be legislated into existence.

This week was like all previous weeks – dotted with media stories seeded by anti-food biotechnology zealots about the dangers of this modern agricultural production method. The failure to limit greenhouse gas emissions has been due both to economic reasons and skepticism about the science being presented. The full-on attack against food biotechnology has been similarly rooted with marketers of organic and non-GM foods funding the campaign also challeng...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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