The NCAA “March Madness” basketball tournament starts this week; that is typically a major driver of demand for chicken wings – with the other drivers New Years and the NFL Super Bowl. According to the National Chicken Council, Americans ate 1.45 billion wings during the February Super Bowl; with two wings per bird, that is 725 million birds, or about 7.7 percent of the total 2022 broiler slaughter of 9.43 billion birds. Consider that is almost a whole month’s slaughter of birds to produce the wings that are, incredibly, consumed in one day. Anyway, the market is different going into the college basketball tournament this year. High demand in 2021, and COVID related bottlenecks, were bullish for wing prices. D...
What You Need to Know Today: Early Tuesday, the U.S. Energy Secretary said vessel traffic through the Strait of Hormuz is rising in a “very meaningful way.” Tuesday afternoon, however, President Trump said Iran shot down a U.S. helicopter while it was patrolling the Strait of Hormu...
Miscellaneous Initial excitement over China’s pledges to buy American farm products has faded, as no purchases have immediately materialized. USDA Deputy Secretary Stephen Vaden said he is confident that China will meet its purchase commitments from the U.S., but market conditions and tra...
In January of this year, the House passed House Resolution 375, which established an E15 Rural Domestic Energy Council and directed the council to investigate the sale of E15, to develop legislative solutions, and to submit those solutions to Congress. E15 legislation was included in a short-te...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.