The NCAA “March Madness” basketball tournament starts this week; that is typically a major driver of demand for chicken wings – with the other drivers New Years and the NFL Super Bowl. According to the National Chicken Council, Americans ate 1.45 billion wings during the February Super Bowl; with two wings per bird, that is 725 million birds, or about 7.7 percent of the total 2022 broiler slaughter of 9.43 billion birds. Consider that is almost a whole month’s slaughter of birds to produce the wings that are, incredibly, consumed in one day. Anyway, the market is different going into the college basketball tournament this year. High demand in 2021, and COVID related bottlenecks, were bullish for wing prices. D...
What You Need to Know Today: Record biofuel demand continues to support soyoil values, as EIA data show that May soyoil usage as a biofuel feedstock reached a record 1.434 billion pounds. The latest data reinforces the strength of renewable fuel demand and helps explain ongoing investment in a...
A bipartisan group of 26 lawmakers, led by Representative David Valadao (R-CA), sent a letter to House Speaker Mike Johnson (R-Louisiana) and House Agriculture Committee Chair GT Thompson (R-Pennsylvania) requesting that $5 billion of the temporary economic assistance for farmers go toward spec...
Key Takeaways: Soyoil consumption as a biofuel feedstock climbed to a record 1.434 billion pounds in May, setting a new all-time monthly high. Improved 45Z policy clarity in February 2026 has supported stronger soyoil demand from the biofuel sector by providing producers with greater certainty...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.