The NCAA “March Madness” basketball tournament starts this week; that is typically a major driver of demand for chicken wings – with the other drivers New Years and the NFL Super Bowl. According to the National Chicken Council, Americans ate 1.45 billion wings during the February Super Bowl; with two wings per bird, that is 725 million birds, or about 7.7 percent of the total 2022 broiler slaughter of 9.43 billion birds. Consider that is almost a whole month’s slaughter of birds to produce the wings that are, incredibly, consumed in one day. Anyway, the market is different going into the college basketball tournament this year. High demand in 2021, and COVID related bottlenecks, were bullish for wing prices. D...
Key Takeaways: USDA data access is equal; the ability to use it is not. Larger operations can afford experts who turn public reports into business decisions. Analytical capacity is the true advantage. Forecasts matter only when converted into profit, purchasing, and risk-management decisions...
What You Need to Know Today: Oil prices extended their rally Tuesday as disruptions to global supplies intensified. Saudi Arabia halted crude loadings at its Yanbu Red Sea port following the shutdown of the East-West Pipeline, while protests by oil-sector security workers forced the suspension...
The USDA has lowered its 2026 red meat production forecasts while leaving poultry almost unchanged. Beef is now projected at 24.877 billion pounds, 90 million pounds below August on slower Q3 fed cattle slaughter and lighter dressed weights, along with an anticipated counterseasonal cutback in...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.