The NCAA “March Madness” basketball tournament starts this week; that is typically a major driver of demand for chicken wings – with the other drivers New Years and the NFL Super Bowl. According to the National Chicken Council, Americans ate 1.45 billion wings during the February Super Bowl; with two wings per bird, that is 725 million birds, or about 7.7 percent of the total 2022 broiler slaughter of 9.43 billion birds. Consider that is almost a whole month’s slaughter of birds to produce the wings that are, incredibly, consumed in one day. Anyway, the market is different going into the college basketball tournament this year. High demand in 2021, and COVID related bottlenecks, were bullish for wing prices. D...
World Perspectives, Inc. welcomes Steve Wolf as Director of Commodity Intelligence. Steve brings a broad range of agribusiness, commodity market, and consulting experience to WPI from previous roles at Tyson Foods and Informa Economics (now part of S&P Global). Steve most recently spent thr...
What You Need to Know Today: The USTR says Brazil has committed “unreasonable” acts against global trade rules and is recommending at 25 percent tariff on nearly all Brazilian ag products (unclear whether this includes beef amid President Trump’s effort to lower beef prices)...
Beef prices hit record highs in April 2026, and that is in large part due to robust consumer demand. Despite economic pressures on consumers, there is not much evidence of consumers trading down from beef. Much of that was due to the COVID pandemic when consumers learned new ways to...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.