The NCAA “March Madness” basketball tournament starts this week; that is typically a major driver of demand for chicken wings – with the other drivers New Years and the NFL Super Bowl. According to the National Chicken Council, Americans ate 1.45 billion wings during the February Super Bowl; with two wings per bird, that is 725 million birds, or about 7.7 percent of the total 2022 broiler slaughter of 9.43 billion birds. Consider that is almost a whole month’s slaughter of birds to produce the wings that are, incredibly, consumed in one day. Anyway, the market is different going into the college basketball tournament this year. High demand in 2021, and COVID related bottlenecks, were bullish for wing prices. D...
What You Need to Know Today: Iran warned that it will retaliate against the U.S. if American strikes target Iranian infrastructure, as President Trump has threatened to do next week if negotiations between the two nations do not resume. President Trump is scheduled to deliver a primetime addre...
Turkeys for Thanksgiving are typically placed this month. Turkey production has suffered from HPAI and other diseases for the past two years, and placements are still down overall. However, at more than 34 pounds per bird, overall production is being supported by heavier weights and increased p...
Key Takeaways: Continued domestic demand for soyoil in the U.S. will drive prices higher and create a firmer outlook for global soybean values and crush margins. U.S. soyoil prices are set to increase 13-16 percent over the next four months as the domestic demand expansion takes hold. Th...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.