The NCAA “March Madness” basketball tournament starts this week; that is typically a major driver of demand for chicken wings – with the other drivers New Years and the NFL Super Bowl. According to the National Chicken Council, Americans ate 1.45 billion wings during the February Super Bowl; with two wings per bird, that is 725 million birds, or about 7.7 percent of the total 2022 broiler slaughter of 9.43 billion birds. Consider that is almost a whole month’s slaughter of birds to produce the wings that are, incredibly, consumed in one day. Anyway, the market is different going into the college basketball tournament this year. High demand in 2021, and COVID related bottlenecks, were bullish for wing prices. D...
What You Need to Know Today: The cattle market rebounded sharply this week, with January feeder cattle futures gaining $16.98/cwt and February live cattle futures advancing $7.60/cwt since last Friday. Tyson Foods' plans to restore a second processing shift at its Amarillo, Texas, facili...
Tuesday’s CPI report from the Bureau of Labor Statistics (BLS) showed inflation roaring back stronger than expected in October. That probably locks in another rate hike – which was expected anyway – at the Federal Open Market Committee (FOMC) meeting in December. Consumer pric...
Key Takeaways: The rationale for farm programs has changed significantly from their original intentions. Farmers’ incomes have grown sharply and have surpassed non-farm incomes beginning in the 1970s. Current farm programs are complex and focus on supporting risk management, environmenta...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.