Tomorrow is “turkey-day” in the U.S. but today the story is beef. Prices are up nearly 30 percent and while the cattle cycle is part of the story, there is little doubt that China is a major contributing factor. While beef imports by the rest of the world are little changed over the past 10-years, China’s beef imports are up nearly nine-fold. With a CAGR of 24 percent, it is unclear global beef suppliers can keep up if this demand growth continues. China’s own beef production slogs along with a 1.3 percent growth rate, which is roughly just a quarter of the rate of expanding domestic consumption. With no surplus meat carryover, import dependency is slated to continue. China now takes the equivalent of half of the be...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.