World Perspectives

China: How Much Meat?; Farmer Brainwashing

China: How Much Meat? The China-based agriculture consultancy JCI issued a report critiquing western media reports on the meat situation in the Middle Kingdom. It argues that China’s pork production will rebound much more quickly than westerners think, and that continued rapid growth in “expensive” meat imports is unsustainable.  If China’s meat imports hit 6 MMT this year, it will represent less than 9 percent of that country’s domestic pork, beef and chicken production. Meat imports have been growing at 15 percent per year and JCI proclaims that is unsustainable. They leave U.S. supplies out of their analysis and simply project that ASF will drive up European pork prices and make imports by China unaff...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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