World Perspectives
feed-grains soy-oilseeds livestock

China In-Country Analysis

Market Trends U.S. Ag Exports to China Set New Record for January Even with China’s economy sputtering and the reversal of the zero COVID-19 policy impacting public health, the numbers for this past January were quite extraordinary. With soybean exports driving the bus, the U.S. shipped to China just over 6.91 MMT valued at $4.51 billion for an average FOB price of $651.94/MT. The figures for January were quite close to December’s totals, as the volume was down by just .7 percent, while with the average FOB price rising by $9.53/MT or 1.5 percent, the aggregate value actually improved by .9 percent. That, in turn, resulted in the value for January surpassing the previous record of $3.83 billion set in 2021. Meanwhile, the tota...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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