China's Livestock and Feed Industry Impacted by H7N9 The Chinese government announced that the H7N9 bird flu strain has infected 87 people as of 19 April. This outbreak has severely impacted the country's livestock and feed industry. According to the National Poultry Association, the poultry industry's losses have exceeded $1.6 billion since the first case was discovered. The entire chain, from farmers to traders and processors, has experienced varying levels of losses. In eastern China, where most cases are found, poultry consumption is down by more than 50 percent. Pork consumption also has declined because of the dead pigs found in Shanghai's Huangpu River.Chinese consumers seem to have lost their confidence in meat in general after t...