China Aims to Rebrand Domestic Dairy Industry According to the China Dairy Association, China's National Development and Reform Commission (NDRC) expects to allocate $162 million for new milk sources this year. In recent years, Chinese consumers have been purchasing increasing amounts of imported milk powder and dairy products because of their declining confidence in the quality of domestic dairy products caused by the melamine sandal in 2008. Since 2009, about 100 foreign brands have entered the Chinese market. Four foreign brands -- namely Mead Johnson, Dumex, Wyeth and Abbott -- have taken over more than 50 percent of the Chinese market, and their total sales reach about $6.25 billion annually. Foreign brands are gaining traction in b...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.