Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Russian Grain Markets: 5–9 January 2026 The first week of January is typically quiet for trading and logistics as Russia observes Orthodox Christmas. Activity remained subdued, although the ongoing Russo–Ukrainian war continued to shape market sentiment. Both sides carried out airst...
Bears were once again in control of the CBOT on Tuesday as the effects of the January WASDE continue to ripple through markets. Tuesday’s trade also saw the bearish effects of rising U.S. political tensions after President Trump announced the implementation of a 25 percent tariff on any c...
Beef China’s new import safeguard on beef continues to stir the market. Its largest impact is on the biggest supplier of protein, Brazil. Suppliers in that country say they will have to reduce production and slaughter capacity. Meanwhile, Ireland is pleased that Beijing has lifted a ban t...