China-U.S. Nothingburger If the written agreement between the EU’s Jean-Claude Juncker and Donald Trump in July offered U.S. agriculture very little, the non-written and competing narratives about what China’s Xi Jinping and Trump agreed to this past weekend promise even less. President Trump boasted that, “Farmers will be a very BIG and FAST beneficiary of our deal with China…They intend to start purchasing agricultural product immediately.” However, the Chinese made no specific commitments and clarified that they will import more products based on market demand. China has shown that market demand is what the government says it is. While the U.S. committed to not raise tariffs further for 90 days, China wou...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.