This week, I have been in Rotterdam, Netherlands attending and making a presentation at a protein conference. The attendees were mostly from European food companies and also included some animal production companies. I was tasked with speaking about the growing demand in China for soybeans, corn and other commodities as well as the impact that future demand may have on the availability in Europe and elsewhere.It is clear from my discussions with several attendees that the enormous past and likely future growth in Chinese demand is causing more than a bit of unease in Europe. This is understandable. 11 years ago, the EU was by far the world's largest importer of soybeans and the largest consumer of soymeal. Today, its soybean imports are o...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.