World Perspectives

Citrus Dynamics

While the U.S. remains a major producer of citrus fruit, it is also a major consumer of the products and thus is increasingly dependent on imports. Over the past eight years, imports of citrus have increased 120 percent as a share of total consumption and now comprise nearly a fifth of all citrus fruit disappearance. Domestic production has fallen by a quarter as prime production areas like Florida (orange juice) and the Southwest (fresh fruit) succumb to pressures including disease, high land values, contested water resources, and labor constraints. China has been a standout for increased production, though it has strong domestic demand like the U.S. Citrus fruits are subject to highly limited production areas, favoring semi-tropical or t...

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Summary of Futures

Jul 25 Corn closed at $4.445/bushel, up $0.06 from yesterday's close.  Jul 25 Wheat closed at $5.4375/bushel, up $0.1725 from yesterday's close.  Jul 25 Soybeans closed at $10.6975/bushel, up $0.275 from yesterday's close.  Jul 25 Soymeal closed at $291.9/short ton, down $2.6 fro...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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