World Perspectives
softs

Citrus Impacts

The global production of oranges is nearly five times greater than the output of lemons and limes. Their distribution is different as well. Over a third of oranges go to processing, versus a quarter of lemons and limes. And less than 10 percent of oranges are moved into the export market, versus 25 percent of lemons and limes.  The world output of oranges is up slightly in 2023/24 but is still down 12.6 percent from the peak in 2018/19. The U.S. saw peak orange production of 12.5 MMT in 1997/98 and has been on a long slow descent ever since. In 1970, the U.S. produced 44.5 percent of the world’s oranges. Now it only contributes 5.2 percent to the market.  U.S. lemon and lime production has been relatively stable, but world...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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