Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
War-related upward pressure in petroleum prices continues to provide support to grain prices. Brent crude oil hit $85/barrel and WTI crude rose 8.5 percent, its biggest jump since July 2024 and the first time above $80/barrel in over a year. HRW hit its highest price in a year, corn broke throu...
Feeder cattle sales were up over a year ago in February, but much of that was due to February 2025 sales being light. Still, the increase in activity bears watching, both for what it implies about feedlot placements and for herd rebuilding. In the four weeks ending February 27, total feed...