The outlook for the last half of the 2024/25 cocoa market is dominated by generally favorable weather and upward revisions to production estimates. Demand remains a major focal point as well with the U.S. tariffs and recession risk likely to upend consumption in the world’s second biggest chocolate market. Overall, WPI sees more bearish prospects for cocoa prices over the next few months and into 2025/26 as global supplies look to recover from their disastrous 2023/24 levels. Short-Run Dynamics Over the past three months, ICE cocoa futures have traded a relatively tight range (compared to recent history) of $7,600-$9,460/MT with buyers willing to chase rallies and end-users becoming active on breaks. Tight global stocks are help...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Iran says its definition of the Strait of Hormuz is now a “vast operation area” that stretches from Jask to Siri Island. The White House said President Trump did not sign a suspension of the TRQs on beef imports but is “finalizing potential...