The Market U.S. soybean prices have mostly been treading water these past few weeks with neither bulls nor bears able to get the upper hand for more than a few days. Continued trade war worries and challenges building negotiations between the U.S. and China have contributed to recent weak...
Grain, oilseed, and livestock futures were all higher at the CBOT on Wednesday with various combinations of end-user buying, short covering, and improved technical conditions helped lift markets. The day’s trade was largely a continuation of this week’s early strength in futures, wh...
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The CBOT saw a role reversal on Tuesday with the previously bearish-led corn and soybean markets finding technical and some fundamental support, while wheat futures drifted lower. Too, live cattle futures and July lean hogs both posted Turnaround Tuesdays as bulls became cautious with prices ne...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.