Being involved in agriculture and agribusiness, being once a farm owner, and being a long time consumer of food, we watched with more than just passing interest the fate of California's Proposition 37 during the recent election. Proposition 37 would have required that all foods produced from genetically engineered (GE) crops and sold in the state of California carry labels identifying them as being genetically engineered. Proposition 37 generated furious and even emotional campaigns by both its supporters and opponents.Proponents of GE labeling enlisted the usual critics of genetic engineering, all of the prominent "foodie" supporters of "pure and healthy" foods, the organic food industry, which had a vested interest as producers of non-G...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.