A friend, whose two passions in life, aside from his family, are commodity futures markets and the theater, recently likened the corn and wheat markets to the famous play "Waiting for Godot" by Samuel Beckett. In that play two homeless characters wait endlessly for someone named Godot to show up, but he never does. As my friend put it, the export-obsessed CME corn and wheat markets both have been waiting endlessly for a surge in U.S. export sales volume that has not shown up -- at least so far.Given that the Beckett play is filled with philosophical, religious, political and psychological elements over which critics have long debated, using it as an analogy for the current wheat and corn markets may be a stretch. Nevertheless, we can see...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.