There is now broad recognition of the economic awakening of Sub-Saharan Africa (SSA) and the geopolitical race is on to be its preeminent partner. Each of the three major competitors have attributes that are at once limitations and advantages. USA: The U.S. is late to the game. It has built a positive image in the region due to its decades of development assistance, and the fact that its citizenry includes the SSA’s largest educated diaspora. The recent visit to the region by Secretary of State Mike Pompeo was the start of several planned trips there by high level officials. However, there is a coming collision between Washington’s plan and the expectations of locals. The Trump Administration would like to end the nonreciprocal...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.