Price and export market share should be correlated. In other words, lower cost producers should be able to expand their sales while higher cost sellers should see a decline in exports. With wheat, that may not be true. However, just looking at the farmgate value of wheat in the top exporting nations reveals a small negative correlation (-0.2) between cost of production and the change in export market share over the past five years. Russia is a relatively low-cost producer and has expanded its exports, but so has Canada, a relatively higher priced supplier. Turkey has grown export market share versus the decline in U.S. wheat exports despite being a higher cost producer. But then many believe Turkey is subsidizing exports, particularly with...
What You Need to Know Today: President Trump suspended the planned attacks on Iran and announced that the pieces for a framework for peace were in place in a weekend social media post. Iran, however, later said no efforts were underway to conduct negotiations with the U.S., though Oman indicat...
Key Takeaways: E15 expansion would support corn and ethanol demand by increasing domestic biofuel consumption and reducing reliance on petroleum-based fuels. Year-round E15 has gained bipartisan momentum, but the policy remains in legislative limbo as lawmakers continue to negotiate provisions...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.