World Perspectives

Conceding Market Share; Nationalist Diet

Conceding Market Share American agricultural exporters long ago gave up on hopes of boosting their market share in Europe but now Europe may be conceding other markets to the U.S. Activist groups have eaten the farm lobby in Europe and each day brings new policy prescriptions that seem likely to make the EU’s farm exports less competitive. Now environmentalists want specific and binding emissions targets on agricultural activities. There is a fight over whether European meat and alcoholic beverages should receive any promotional support and foods may have to prove that they are healthy and sustainable to win public backing. It is unclear whether the rest of the world will be willing to pay the inevitably higher price of foods that fi...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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