Well, USDA's January 2013 reports lived up to the reputation that the January reports have for being exciting. The increased final production estimates for corn and soybeans were actually the least exciting part of the reports. This was true even though the 55-million-bushel increase in estimated corn production went contrary to the private consensus that USDA would reduce its corn production estimate slightly. The bulk of the reports' excitement came from the 1 December quarterly stocks estimates, with a secondary nod to the unexpectedly low winter plantings. They combined to make the final production estimates seem almost irrelevant.Interestingly, USDA's 1 December quarterly stocks estimates for corn, soybeans and wheat were all lower t...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.