The CBOT wasn’t expecting much from the December WASDE report and USDA delivered fully on those expectations. The headline numbers were the increase of corn exports to a record-breaking 3.2 Bbu and a commensurate reduction in ending stocks. Soybeans and wheat were left out of the balance...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.