World Perspectives

Consumers Switch Off OJ

As noted in yesterday’s piece on the broader dynamics of citrus and global trade, U.S. production faces several different headwinds. One that is particularly hurting the state of Florida is the decline in the consumption of orange juice. U.S. consumers are drinking 32 percent less orange juice today than they did a decade ago. There was a brief uptick last year as COVID struck and there was the perception that vitamin C could be a prophylactic against the virus. However, the decline has resumed in 2021. The desire to reduce consumption of unnecessary sugar and instead drink lower calorie beverages has hurt the industry. That led to this week’s announcement by PepsiCo that it is selling most of its investment in juices to a priv...

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Beef packer margins finally turned positive last week, the first time packers have made money killing cattle since last October. Margins swung dramatically from a -$131/head loss the prior week to a $15/head gain to close out June. The profits came from the sharp rally in beef prices, a $5/cwt...

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Market Commentary: USDA Reports Offer Few Surprises, Weather Dominates Trade Outlook

The USDA’s Grain Stocks and Acreage reports dominated the CBOT’s attention on Monday with the Noon ET release of both datasets driving the day’s action. There were relatively few surprises in the report but minor deviations from expectations helped create support in new crop s...

Un-Trade Agreements; Ag in Big Beautiful Bill; CAP Controversy

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livestock

Livestock Industry Margins

Beef packer margins finally turned positive last week, the first time packers have made money killing cattle since last October. Margins swung dramatically from a -$131/head loss the prior week to a $15/head gain to close out June. The profits came from the sharp rally in beef prices, a $5/cwt...

feed-grains soy-oilseeds wheat

Market Commentary: USDA Reports Offer Few Surprises, Weather Dominates Trade Outlook

The USDA’s Grain Stocks and Acreage reports dominated the CBOT’s attention on Monday with the Noon ET release of both datasets driving the day’s action. There were relatively few surprises in the report but minor deviations from expectations helped create support in new crop s...

Un-Trade Agreements; Ag in Big Beautiful Bill; CAP Controversy

Un-Trade Agreements It did not take long for Canadian officials to reverse their digital services tax after President Trump threatened to end trade negotiations. Canada is second only to Mexico in terms of trade dependence on the U.S. Many Canadian producers are already hurting from trade sanct...

feed-grains soy-oilseeds wheat

WPI Crop Progress and Conditions App (Updated 30 June)

Update for 28 April 2025: Last year, users pointed out differences between the 5-year averages reported in this app and what USDA estimates in its weekly report. The difference exists because WPI calculates average based on the last 5 years of observations for the current week. In cases where o...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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