The COOL Reform Coalition, representing a diverse group of businesses, has sent a letter to Congress urging USDA to abandon its implementing rule for the labeling if the WTO again finds it not in compliance. COOL Attracts Attention Outside of Ag USDA's implementing rule on Country of Origin Labeling (COOL) has attracted attention outside the meat and livestock industry and even the agriculture sector. The COOL Reform Coalition, which includes a number of food producers, specialty crop associations, farm input providers and such groups as the U.S. Chamber of Commerce, National Association of Manufacturers, international Sleep Products Association and the Business and Institutional Furniture Manufacturers Association, has sent a lett...
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...
Key Takeaways: With the fall calf run now upon us, producers are finally getting a glimpse of what their realized profits will be for 2026. Some producers may have already obtained a strong estimate of 2026 revenues, especially if calves were forward sold in, for example, the mid-summer...
As fall begins, wild migratory birds are starting their seasonal migration. That has the industry and government officials worried about the potential spread, again, of highly pathogenic avian influenza (HPAI). Some members of Congress have called for the United States to be prepared for a pote...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.