The WTO has set a deadline of 18 May for its final decision on the U.S. appeal regarding country-of-origin labeling (COOL). If the appeal is rejected, the U.S would face several obstacles and have a very short time to come into compliance. COOL Decision by Monday The WTO has set a deadline of 18 May for its final decision on the U.S. appeal regarding country-of-origin labeling (COOL). It has ruled against the U.S. in three previous decisions. If the WTO does so again, the U.S would have a very short time to come into compliance. USDA has said it has no administrative fix and Congress likely would not be able to complete a rewrite. House Agriculture Committee Chairman Michael Conaway (R-Texas) has already said he is not open to a generic l...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.