World Perspectives
livestock

COOL Front Moving In

Just as the cattle industry is recovering from the recent winter storms in the Southern Plains and cold weather in the Northern Plains, R-CALF is calling for another COOL front in the form of a new proposal for country-of-origin-labeling (COOL).   According to R-CALF, the volume of imported beef, cattle, beef variety meat, and processed beef hit an all-time high of almost 2 MMT in 2020 equivalent of beef.  As the chart below shows, beef imports started out on normal seasonal patterns similar to 2019, but after the drop in production in April and May due to COVID, imports of beef increased starting in June and peaking in July, dropping back down to normal by October. R-CALF drafted this legislation back in May – at t...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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