The requirement in the U.S. for country-of-origin labeling became effective in 2008 and by 2015 legislators were writing its repeal. The way it had been designed was ruled protectionist by the WTO and yet every year a certain group of politicians seek a return to the mandate, largely due to pressure from small cow-calf producers. Now a trade bill making its way through the Congress contains the usual compromise when there is support but not enough to make it happen – the requirement for a study and a report. The study would focus on the impact of COOL on consumers, producers, and food security. If its repeal hurt any of the aforementioned factors, there is a requirement for recommended legislative remedy. Notably, U.S. beef imports w...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.