The requirement in the U.S. for country-of-origin labeling became effective in 2008 and by 2015 legislators were writing its repeal. The way it had been designed was ruled protectionist by the WTO and yet every year a certain group of politicians seek a return to the mandate, largely due to pressure from small cow-calf producers. Now a trade bill making its way through the Congress contains the usual compromise when there is support but not enough to make it happen – the requirement for a study and a report. The study would focus on the impact of COOL on consumers, producers, and food security. If its repeal hurt any of the aforementioned factors, there is a requirement for recommended legislative remedy. Notably, U.S. beef imports w...
From WPI Consulting
Weighing in on strategic realignment
WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.