Global oilseed demand has been robust, growing by nearly a third over the past decade. Yet global cottonseed production has been flat to declining. By contrast, U.S. cottonseed production has been erratic, with a forecasted drop in output in MY 2020/21 after rising sharply in the mid-2000’s. Production is influenced by climate and the relative value of competing crops. Not only is the U.S. the largest exporter of cotton, but cottonseed exports have been more important to the U.S. than to the rest of the world. (see graph below). Technology has made cotton easier, but cottonseed remains a coproduct. Cottonseed oil has been eclipsed by soyoil, which has a higher smoke point and a longer shelf life. Cottonseed oil was the first to...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.