The plain fact is that we all missed the pent-up corn demand and end user stock building, inspired by the low harvest time prices that seemed very attractive compared to the much higher prices of the two previous years.The subject of U.S. soybean supplies and demand has commanded more attention during the last three crop years than any other fundamental supply and demand issues for U.S. crops, or for crops elsewhere in the world for that matter. The U.S. produced 3.09 billion bushels of soybeans in 2011, but strong demand from domestic and overseas crushers set a new record that drew down U.S. ending 2011/12 stocks to 169 million bushels, or 5.3 percent of total use. A severe summer drought cut into U.S. soybean production in 2012. However,...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.