World Perspectives

COVID-19 is a Reminder to Livestock and Meat Industry of the Role of Traceability

A friend of WPI’s and a former colleague to some of us, Hanns Kuttner is a health policy analyst and senior fellow at the prestigious Hudson Institute. He recently wrote an insightful piece about the COVID-19 related shutdown of Smithfield’s pork packing plant in Sioux Falls and the investigative team from the federal government’s Centers for Disease Control and Prevention (CDC) that is on site. The key takeaway from Kuttner’s piece is: If the (CDC) team only looks inside the plant, it will miss the question that is most important for the rest of the meat industry: how did this begin?  As Kuttner points out: The investigation inside the plant will produce frustratingly-limited detail. The plant has been close...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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