Crazy Ideas Whenever there is a spike in commodity prices, the craziest ideas are put forth to supposedly solve the “problem.” Leading the pack are the small and local folks who think interdependency is the problem, ignoring the lack of resiliency in a loner world. Then there are those that blame food security risk on the world’s dependency on just a handful of crops. Who knew there is a Forgotten Crops Society? And did they ever consider why they’ve been forgotten? Author Dan Saladino thinks it is a great time to boost sales of his book, “Eating to Extinction: The World’s Rarest Foods and Why We Need to Save Them.” This is the opportunity to remind everyone how we got to where we are...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.