News that President Trump may be taking a more conciliatory stand towards China and that key leaders from Beijing and Washington are meeting to discuss the trade war emboldened funds on Monday. The soy complex was the upside leader with soybeans posting a bullish technical day as funds position...
Corn Argentina’s corn planting advanced 5 percentage points last week, reaching 29.9 percent of the projected national area. However, excess moisture continues to hinder fieldwork in central and western Buenos Aires provinces. As a result, early planting will likely fall short of in...
Regional News German and central European cattle values are starting to decline after their recent, multi-year rally. Slaughter cow values declined this week as producers started to cull herds following seasonal patterns. Slaughter steers and heifer prices, however, were stable as supplie...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.