Under the US-Mexico-Canada Agreement (USMCA), Ottawa was to improve management of its dairy import TRQ’s and end Class 6 and 7 dairy pricing disciplines. The U.S. believed these changes would increase U.S. dairy exports to Canada by about a third, or $300 million. However, Canada has not loosened restrictions and they have increased imports from the U.S. by just $16 million or 2.4 percent. The result is that Washington will reportedly soon file a USMCA trade dispute case against Canada. Notable is the back story. The USMCA dairy provisions were pushed by U.S. Dairy Export Council CEO Tom Vilsack, also the former Secretary of USDA. Vilsack was the only Obama Administration Cabinet official to voice public support for his success...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...