World Perspectives
livestock

Dairy Market Growth

U.S. dairy producers demanded this week that the Trump Administration ensure that Canada and Mexico adhere to their commitments for market access under the USMCA. That is a reasonable request, but the dairy market needs to be kept in perspective. U.S. dairy exports have been growing at 4.33 percent per year despite the global market expanding at just a 1.88 percent annual rate. Canadian consumption has been growing slightly faster than global demand, but Mexican consumption grows at a slightly slower rate.  The real problem for U.S. dairy is over-production and a flawed incentive system. In terms of trade, the industry has been doing well; it is dairy policy that is flawed. ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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