European food makers are finding out what some American brands like Sunkist learned many years ago – the Chinese will steal the names of your products. Death’s Slow Recovery The “dead zone” in the Gulf of Mexico is the largest ever, creating a slew of media stories, and thus calls for action. Agriculture accepts some responsibility for its existence and has taken steps to reduce the leaching of nitrogen and phosphorous from farmland into the adjacent waters. Calls to do more should be informed by a University of Waterloo study that cautions against a “rush to judgment.” The authors’ study found that it can take decades (30-40 years) for the nutrient management efforts to have positive impact hundreds of miles away on the algal source of t...
What You Need to Know Today: Harvest pressure in the U.S. sent corn and soybeans lower as supplies increased and there were signs USDA’s upward revisions to yields in the October WASDE could be close to right. The conflict between Russia and Ukraine escalated over the weekend, with Ukrai...
Key Takeaways: India is excluding sugarcane juice, sugar syrup, and B-heavy molasses from its 2026/27 fuel ethanol procurement program to protect domestic sugar supplies, potentially shifting additional demand toward corn and rice. India’s corn consumption for ethanol has surged from jus...
Developer's Note 24 August 2026: WPI recently completed an exercise that updated the codebase for this app and solved some of the discrepancies between our five-year average calculation and USDA's. There are a few lingering cases where early (late) starts (finishes) to the crop cycle resu...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.