World Perspectives

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USDA/FAS reports that excessive rains hit Chile earlier this year and damaged a wide swath of that country’s grape crop. What is notable is the concentration of global grape trade by some of the world’s smaller producers of grapes. Six countries (Chile, Peru, South Africa, United States, Mexico, and Australia) that fall into the category of so-called New World suppliers of grapes and grape products represent just 12.6 percent of global production. Yet those same six countries fulfill 58 percent of all global grape trade.  Disparate dominance between production and exports is not unique. China is the largest producer but has 18 percent of the world’s consumers. Chile typically has a perfect climate for grape productio...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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