World Perspectives

Disingenuous Ag Letter

Leaders of the U.S. House and Senate Agriculture Committees received a letter (See Attached) yesterday from more than two dozen “former” private sector leaders of the American agriculture sector. Many previously represented farmers who have been staunch supporters of President Trump. The letter takes great issue with the Administration’s policies, falsely implying that they have led to the sector’s current economic struggles and trade deficit.  The signatories correctly describe the adverse impact of currently higher input costs due to tariffs, and funding for research and staffing has been cut. They bemoan cuts to rural healthcare, but that is a nationwide challenge far beyond the remit of the two agriculture c...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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