Whatever was discussed between Japanese Prime Minister Abe and U.S. President Obama a few days ago becomes more curious by the day. Diversity Marketing Playing to your strengths is usually a good strategy, and that has certainly been Europe's approach. Marketing based on creating a monopoly around its long history with food via geographic indicators is an example. In the latest play, member state agriculture ministers agreed that Europe's small farms were not an inefficiency, but rather a strength under the label of diversity. Of course, it is appropriate that the country with the smallest farms, Greece, currently holds the EU presidency and led the call for declaring diversity an asset worth preserving and marketing. However, mountains a...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.