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Dominance in Rice

India is the world’s largest exporter of rice and Refinitiv points out that India’s export rice prices have been consistently lower than that of Thailand and Vietnam for the past two years. India is exporting roughly twice the amount of rice as Thailand and Vietnam combined. India has a competitive edge since its domestic rice reference price is 15 and 20 percent lower than the producer prices in Thailand and Vietnam, respectively. India has also maintained a higher stocks to use ratio than these competing suppliers, thus justifying its lower pricing.  Moreover, higher prices due to global food security concerns coupled with a predicted normal monsoon means that India’s farmers will once again produce a large, export...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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