The biofuels industry gets a lot of attention for influencing vegetable oil prices but growing human consumption has its role as well. The largest importer for vegetable oils as food is India and its population is reaching par with that of China. In addition to population growth, India is the fastest growing large economy in the world. More people with more income means that India will eventually consume food like the Chinese. However, India has nearly five times as many vegetarians as China and so its dietary composition is different. In lieu of meat, India’s consumers will demand more vegetable oil and plant proteins like peas, lentils, and beans. Right now, the Chinese are consuming nearly 50 percent more vegetable oil...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.