The current hot, dry conditions affecting Europe are raising concern about the impact on crop conditions. The area of concern includes northwestern France, the Benelux countries over to eastern Europe where it impacts Romania, Poland, Hungary, the Czech Republic and western Ukraine. In context, there is often around 15 percent of the EU territory incurring some form of dry conditions since it is a big geographic region, but this year is acutely dry in the east. Jonathan Spinoni of the European Drought Observatory says that climate change is causing Europe to become drier on average in summers. In its May crop estimates report, the Joint Research Center’s Monitoring Agricultural Resources (MARS) indicates the wheat crop overall...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...