World Perspectives

Eating Disorders

If a centrally-controlled government like China’s cannot persuade consumers as to the safety of biotechnology, it stands no chance in the tabloid-driven free markets of the West. One market analysis concluded that the gluten-free market involves 44 million consumers and that it will grow to $7.59 billion in value by 2020. Only about 3 million Americans have the autoimmune problem called celiac disease that makes gluten consumption damaging to the small intestine. Fear of man-made inputs and the desire for “natural” are causing the organic industry to grow faster than production. With this backdrop, food makers are concerned that putting the GMO label on their products will cause many consumers to reject them. The test c...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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