CropLife America hosted its annual National Policy Conference, to which it invites the opponents of conventional agriculture to come and debate the issues. As usual, the presentations revealed that the foodies are anti-capitalist (hate corporations and the fact that money drives everything), distrustful and angry. While aggies celebrate the technology that enabled 40 percent of the corn crop to get planted in just seven days last week, the foodie writers bragged that they can 'say anything to the public about food and they will believe it because they haven't got a clue.' Perhaps the one thing on which foodies and aggies could agree is that food is different -- it evokes more emotion.Industry public relations advisor Carol Kirkendorfer no...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...
From WPI Consulting
Communicating importance of value-added products
Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.