World Perspectives

End Russia Trade

Even without the Nord Stream 2 pipeline, Germany is dependent upon Russia for 50 percent of its energy supplies. This is not the case for the U.S. Although Bloomberg’s Javier Blas makes the point that commodity trade with Russia will continue, it has been a very lopsided exchange for Americans. The overall trade balance between Russia and the U.S. has steadily grown in Moscow’s favor.

The same can be said of agricultural trade, where Russia has periodically banned U.S. products like poultry meat for being too competitive against Russian farmers. The result is a growing imbalance in the trading relationship. The U.S. would not suffer if it halted imports of Russian vodka and sunflower seeds.

Meanwhile, Russia has intentiona...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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