World Perspectives

Erroneous Focus; Business Lobby Fails

Erroneous Focus The progressive left is emphasizing their dislike for the choice of Tom Vilsack for USDA secretary. Arguing he is too cozy with Big Ag and consequently anti-small farmer and he will do too little to fix the environment. This reflects the lack of proper focus by activists. The biggest problem in the food system is not at the production level but with consumption. If social activists were concerned about their fellow human beings, they would turn their attention toward fixing the people doing the buying instead of those doing the growing. Americans on average over-consume calories by 86 percent.  It is easier to blame Big Ag but McDonald’s would not exist if customers did not demand convenient and inexpensive food...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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