Regional News Recent swings in temperatures across the EU could leave winter crops weakened and more vulnerable to damage. EU winter crops have escaped significant damage so far, thanks to a warmer-than-average winter, except for an early December cold spell. Temperatures in recent weeks have started to cool down, which is generally good for crops but earlier warmth brought plants out of dormancy. The exit from dormancy combined with the cooling trend heightens the risks for crops heading into the last few months of winter. Forecasts for Russia’s 2022/23 wheat exports continue to increase with Rusagrotrans predicting 46 MMT of exports this year. Consultancy SovEcon’s estimate is slightly lower at 44.1 MMT, but up f...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...