Regional News Russia’s weather remains warmer-than-normal for the next week. While no concerns currently exist for the crop (other than the impacts of late planting and early dryness), the warm temperatures mean a lack of snow cover that could increase winterkill if a cold snap develops. Ukraine’s grain exports are down 18 percent year-over-year at 27.6 MMT. That figure includes 12.75 MMT of wheat, 10.5 MMT of corn, and 3.9 MMT of barley. The International Grains Council increased its forecast of the 2020/21 world wheat crop by 3 MMT due to higher production in Australia, Russia, and Canada. It lowered its forecast of world corn production by 13 MMT due to lower U.S. production. Ukraine and Vietnam ar...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.